FIRST STREET

From a House of Brands to a Unified Brand Vision.

Unifying First Street and Risk Factor into a single brand dedicated to bridging financial and climate risk. Trusted by governments, leading banks, corporations, and consumers alike, this brand merge guarantees access to top-tier climate risk data for all stakeholders. The Risk Factor website (riskfactor.com) will seamlessly redirect to firststreet.org, with no impact on functionality.

See Live

See Live

See Live

See Live

Web

Category

Web

Category

Web

Category

Web

Category

Figma

Tools

Figma

Tools

Figma

Tools

Figma

Tools

2 UX/UI Designers

Team

2 UX/UI Designers

Team

2 UX/UI Designers

Team

2 UX/UI Designers

Team

UX/UI Design, Design System

My Role

UX/UI Design, Design System

My Role

UX/UI Design, Design System

My Role

UX/UI Design, Design System

My Role

5 Months

Duration

5 Months

Duration

5 Months

Duration

5 Months

Duration

Identifying Issues and Designing Solutions

Problem

In the design of two brands, we initially established First Street as a data-driven, scientifically rigorous brand, focused on explaining model methodologies. Meanwhile, Risk Factor was developed as a user-friendly tool, designed by First Street to distill complex data into accessible insights for homeowners and sellers to understand their property’s climate risk. As First Street shifts its focus toward financial risk, targeting banks as the primary audience, the challenge has been managing the divergence between these two brands, each catering to distinct user groups with different needs and expectations.

Problem

In the design of two brands, we initially established First Street as a data-driven, scientifically rigorous brand, focused on explaining model methodologies. Meanwhile, Risk Factor was developed as a user-friendly tool, designed by First Street to distill complex data into accessible insights for homeowners and sellers to understand their property’s climate risk. As First Street shifts its focus toward financial risk, targeting banks as the primary audience, the challenge has been managing the divergence between these two brands, each catering to distinct user groups with different needs and expectations.

Problem

In the design of two brands, we initially established First Street as a data-driven, scientifically rigorous brand, focused on explaining model methodologies. Meanwhile, Risk Factor was developed as a user-friendly tool, designed by First Street to distill complex data into accessible insights for homeowners and sellers to understand their property’s climate risk. As First Street shifts its focus toward financial risk, targeting banks as the primary audience, the challenge has been managing the divergence between these two brands, each catering to distinct user groups with different needs and expectations.

Problem

In the design of two brands, we initially established First Street as a data-driven, scientifically rigorous brand, focused on explaining model methodologies. Meanwhile, Risk Factor was developed as a user-friendly tool, designed by First Street to distill complex data into accessible insights for homeowners and sellers to understand their property’s climate risk. As First Street shifts its focus toward financial risk, targeting banks as the primary audience, the challenge has been managing the divergence between these two brands, each catering to distinct user groups with different needs and expectations.

Solution

As Risk Factor was sunset and merged into the unified First Street brand, its design system was fully redesigned to align with First Street’s branding. Visual elements, typography, color schemes, imagery, and UI components were updated to reflect a cohesive identity. This unification enhanced user experience, strengthened brand recognition, and delivered a consistent message across platforms. The redesign also provided banks—our new target audience—with a more streamlined and professional interface, better supporting their needs in assessing financial risk.

Solution

As Risk Factor was sunset and merged into the unified First Street brand, its design system was fully redesigned to align with First Street’s branding. Visual elements, typography, color schemes, imagery, and UI components were updated to reflect a cohesive identity. This unification enhanced user experience, strengthened brand recognition, and delivered a consistent message across platforms. The redesign also provided banks—our new target audience—with a more streamlined and professional interface, better supporting their needs in assessing financial risk.

Solution

As Risk Factor was sunset and merged into the unified First Street brand, its design system was fully redesigned to align with First Street’s branding. Visual elements, typography, color schemes, imagery, and UI components were updated to reflect a cohesive identity. This unification enhanced user experience, strengthened brand recognition, and delivered a consistent message across platforms. The redesign also provided banks—our new target audience—with a more streamlined and professional interface, better supporting their needs in assessing financial risk.

Solution

As Risk Factor was sunset and merged into the unified First Street brand, its design system was fully redesigned to align with First Street’s branding. Visual elements, typography, color schemes, imagery, and UI components were updated to reflect a cohesive identity. This unification enhanced user experience, strengthened brand recognition, and delivered a consistent message across platforms. The redesign also provided banks—our new target audience—with a more streamlined and professional interface, better supporting their needs in assessing financial risk.

Evolving Our Visual Identity for Modern Appeal

Switching from illustrations to real-world photography will emphasize the seriousness of climate risk and elevate our brand’s visual language, enhancing authenticity and credibility.

Switching from illustrations to real-world photography will emphasize the seriousness of climate risk and elevate our brand’s visual language, enhancing authenticity and credibility.

Risk Factor

In addition to layout changes, a significant shift we needed to make was in our image style. Moving from illustration (as shown below) to photography will create a more serious tone.

In addition to layout changes, a significant shift we needed to make was in our image style. Moving from illustration (as shown in the below images) to photography will create a more serious tone.

Design Optimization

Color Adjustments

Design Audit

Typography Refinement

Targeting Quick and Simple Design Enhancements

We audited our design system to identify and implement quick wins—high-impact, low-effort changes like refining typography, adjusting color palettes, and updating corner radii on buttons. These updates were crucial in integrating the new design language, enabling a rapid redesign and ensuring a consistent user experience across all touchpoints.

Updated Styles

Updating our color palette and typography scale enhanced consistency and alignment with brand aesthetics.

Buttons & Selectors

Updating the corner radius to square and adjusting the typography gave the design a more scientific and serious tone.

Headers & Footers

Prioritizing access to contact sales, property search, and better page organization was key in the navigation redesign.

Cards

Shifting from illustrations to photography and statistics helped solidify the brand merge.

Components

We then developed responsive components to accelerate page builds and ensure consistency throughout the design.

One Brand

Visual Harmony

Streamlined UX

Consistent Identity

A Unified Brand Experience Achieved

By leveraging the redesigned building blocks in our design system, we confidently merged Risk Factor into First Street, creating a unified and cohesive user experience. This integration involved harmonizing visual elements, interaction patterns, and user flows to ensure consistency across the entire platform. The updated design system provided a robust foundation, enabling us to seamlessly align both brands under a single, cohesive identity. This not only streamlined the user experience but also reinforced the overall brand presence, making it easier for users to navigate and engage with our offerings.

I Paint Too

Nathan Rosler

Personal

Home

About

Contact

Work

Risk Factor Redesign

Multi-Building Maps

Brand Merge

I Paint Too

Nathan Rosler

Home

About

Contact

Risk Factor Redesign

Multi-Building Maps

Brand Merge

I Paint Too

Nathan Rosler

Personal

Home

About

Contact

Work

Risk Factor Redesign

Multi-Building Maps

Brand Merge

I Paint Too

Nathan Rosler

Personal

Home

About

Contact

Work

Risk Factor Redesign

Multi-Building Maps

Brand Merge