RISK FACTOR

Boosting Data Visibility & Engagement.

Risk Factor is your go-to online tool for searching any property and discovering its environmental risks, such as flooding, wildfire, wind, or extreme heat. Built with some of the world’s most complex and advanced climate data, Risk Factor provides invaluable insights for homeowners, sellers, and real estate agents making tough life decisions. Here’s how we updated the entire website experience to ensure users can easily find the data they need while also increasing subscription rates.

Web

Category

Web

Category

Web

Category

Web

Category

Figma, User Testing

Tools

Figma, User Testing

Tools

Figma, User Testing

Tools

Figma, User Testing

Tools

2 UX/UI Designers, 4 Engineers, 2 Product Managers

Team

2 UX/UI Designers, 4 Engineers, 2 Product Managers

Team

2 UX/UI Designers, 4 Engineers, 2 Product Managers

Team

2 UX/UI Designers, 4 Engineers, 2 Product Managers

Team

UX/UI Design, Design System

My Role

UX/UI Design, Design System

My Role

UX/UI Design, Design System

My Role

UX/UI Design, Design System

My Role

5 Months

Duration

5 Months

Duration

5 Months

Duration

5 Months

Duration

Identifying Issues and Designing Solutions

Problem

Risk Factor faced challenges with its property page experience. Users struggled to locate and understand necessary information, leading to a noticeable drop in engagement. Navigating between property details pages and the map experience was difficult, and each property search spanned across 16 pages, making it essential for users to access and grasp all details about their address search effortlessly. One stipulation for the redesign was staying within the previous site’s framework, which presented a fun challenge.

Problem

Risk Factor faced challenges with its property page experience. Users struggled to locate and understand necessary information, leading to a noticeable drop in engagement. Navigating between property details pages and the map experience was difficult, and each property search spanned across 16 pages, making it essential for users to access and grasp all details about their address search effortlessly. One stipulation for the redesign was staying within the previous site’s framework, which presented a fun challenge.

Problem

Risk Factor faced challenges with its property page experience. Users struggled to locate and understand necessary information, leading to a noticeable drop in engagement. Navigating between property details pages and the map experience was difficult, and each property search spanned across 16 pages, making it essential for users to access and grasp all details about their address search effortlessly. One stipulation for the redesign was staying within the previous site’s framework, which presented a fun challenge.

Problem

Risk Factor faced challenges with its property page experience. Users struggled to locate and understand necessary information, leading to a noticeable drop in engagement. Navigating between property details pages and the map experience was difficult, and each property search spanned across 16 pages, making it essential for users to access and grasp all details about their address search effortlessly. One stipulation for the redesign was staying within the previous site’s framework, which presented a fun challenge.

Solution

Modernize the platform to align with existing real estate products and improve product usability and user adaptation. Consolidate pages to make complex data more digestible for users, as each property had 16 individual pages of data. Simplify the complexity of the data to help users better understand how climate risk impacts their property. Incorporate premium content with calls-to-action for free trials to incentivize users to subscribe.

Solution

Modernize the platform to align with existing real estate products and improve product usability and user adaptation. Consolidate pages to make complex data more digestible for users, as each property had 16 individual pages of data. Simplify the complexity of the data to help users better understand how climate risk impacts their property. Incorporate premium content with calls-to-action for free trials to incentivize users to subscribe.

Solution

Modernize the platform to align with existing real estate products and improve product usability and user adaptation. Consolidate pages to make complex data more digestible for users, as each property had 16 individual pages of data. Simplify the complexity of the data to help users better understand how climate risk impacts their property. Incorporate premium content with calls-to-action for free trials to incentivize users to subscribe.

Solution

Modernize the platform to align with existing real estate products and improve product usability and user adaptation. Consolidate pages to make complex data more digestible for users, as each property had 16 individual pages of data. Simplify the complexity of the data to help users better understand how climate risk impacts their property. Incorporate premium content with calls-to-action for free trials to incentivize users to subscribe.

Fueling Creativity and Innovation in Just One Week

We started the ideation phase with a week-long design sprint, focusing on customer feedback and insights from interviews. The team collaborated to brainstorm innovative ideas and set a clear direction, keeping our customers’ perspectives central.

Sketches

Concept Development

Mid-Fidelity Sketches

Iterating

Exploring Solutions for an Enhanced User Experience

Sketching and exploring solutions at a mid-fidelity level really helped our team get a clear sense of the direction we wanted to take. This hands-on approach allowed us to visualize our ideas, tweak them on the fly, and ensure everyone was on the same page before moving forward. It was a fun and collaborative way to shape our vision.

Listening to Users

User-Centric

Adaptive Layout

Performance Optimization

Intuitive Navigation

Interviews Lead to Accordion Design as the Solution

We made sure to really listen to our users and understand their needs through interviews and surveys. By blending their feedback with thorough market analysis, we placed their voices at the heart of our product development. This guided every step we took, making the process more meaningful and effective. Using an accordion design, we streamlined the experience, reducing 16 pages per property to a single page with all climate perils.

Property Overview

Each property includes an overview of every climate peril.

Climate Maps

We designed a way for the user to take advantage of our property data with a very easy way to navigate to the maps experience.

Data Simplification

Data Visualization

Data Simplification

Adaptive Design

Complex Data Streamlined into Smart Components

We transformed complex damage data into an expandable component, allowing users to view detailed information effortlessly. This component not only presents comprehensive climate damage data but also lets users modify property details to adjust the calculations. This user-friendly design ensures that users can interact with and understand the impact of climate perils on their property in a dynamic and accessible way.

Property Damage Forecast: Collapsed

Allowing users to view estimated property damage caused by climate and alter building details to adjust the damage calculations.

Property Damage Forecast: Expanded

Each property includes an overview of every climate peril.

Boosting Subscriptions

Conversion

Incentives

Engagement

Using Premium Content to Bring in Users

We’ve enhanced our subscription package with advanced tools and detailed stats, making it even more valuable for users. Plus, we’ve added a “Share with Your Agent” feature, allowing users to request access to premium content from their real estate agents. This premium content enriches their experience and makes subscribing more appealing, offering access to unique insights and resources.

Designing for Scale

Data Visualization

Data Simplification

Adaptive Design

Elevating Our Design System for Enhanced Property Details

To accommodate the updates made to the property details page, we enhanced our design system to support these changes. By refining elements such as buttons, alerts, and map components, we established a responsive design library that positions us for success in delivering a cohesive and adaptable user experience.

To accommodate the updates made to the property details page, we enhanced our design system to support these changes. By refining elements such as buttons, accordions, alerts, and map components, we established a responsive design library that positions us for success in delivering a cohesive and adaptable user experience.

Celebrating Success

Data Visualization

Data Simplification

Adaptive Design

Reaching Goals Through Enhanced Product Features

We transformed complex damage data into an expandable component, allowing users to view detailed information effortlessly. This component not only presents comprehensive climate damage data but also lets users modify property details to adjust the calculations. This user-friendly design ensures that users can interact with and understand the impact of climate perils on their property in a dynamic and accessible way.

13%

Increased time on site

13%

Increased time on site

13%

Increased time on site

13%

Increased time on site

13%

Increased time on site

217%

Increase in free trial sign ups

217%

Increase in free trial sign ups

217%

Increase in free trial sign ups

217%

Increase in free trial sign ups

217%

Increase in free trial sign ups

2K

Agent email requats were sent

2K

Agent email requests were sent

2K

Agent email requats were sent

2K

Agent email requats were sent

2K

Agent email requats were sent

200+

New sign-ups per week

200+

New sign-ups per week

200+

New sign-ups per week

$35K

Monthly subscription revenue grew from $1K

$35K

Monthly subscription revenue grew from $1K

$35K

Monthly subscription revenue grew from $1K

200+

New sign-ups per week

200+

New sign-ups per week

$35K

Monthly subscription revenue grew from $1K

$35K

Monthly subscription revenue grew from $1K

200+

New sign-ups per week

200+

New sign-ups per week

$35K

Monthly subscription revenue grew from $1K

$35K

Monthly subscription revenue grew from $1K

Learnings

Retrospective

System Pain Points

Framework Redesign

Hindsight Insights on Adjustments We Could Have Made

It’s always tempting to consider “what if” when reflecting on a project, but given the rapid turnaround time, it’s challenging to pinpoint specific missteps. However, if we were to approach this project again, allocating more time upfront to rethink and redesign the site framework and templates would likely be beneficial. Working within the constraints of an outdated design structure proved challenging, particularly when trying to simplify complex data using an existing design system. Addressing these issues earlier could have alleviated some of the pain points encountered during the layout process.